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Articog

More output. Less production cost. Faster production.

Articog uses AI-native production to reduce traditional shoots, production time and budget—helping brands create more content around every product without losing the story or brand direction.

Production approach

The Old Way

Traditional production / Internal workflow

Articog

AI-native production

Engagement

The Old Way

Multi-stage production / Internal production

Articog

Project, ongoing or strategic

Production capacity

The Old Way

Capacity tied to team and vendors / Capacity tied to headcount

Articog

Scales with campaign demand

Brand consistency

The Old Way

Brief dependent / Manual controls

Articog

Structured brand controls

Iteration

The Old Way

Slow feedback cycles / Moderate feedback cycles

Articog

Fast feedback and revision cycles

Team

The Old Way

External production team / Internal creative team

Articog

Creative direction + AI production + post-production

Engagement fit depends on scope, formats, and delivery requirements.

Production Cost & ROI Guide

Understanding the potential cost and time considerations of AI-native production. Any engagement model depends on scope, cadence, and deliverables.

Traditional Cost Structure

Labor and overhead scale with every project.

Volume Economics

Cost per deliverable flexes with volume.

Time-to-Market Value

Speed reduces the cost of delay.

A Note on Performance

Results vary by project scope and complexity.

From brief to live.

1

Brief

2

Generate

3

Refine

4

Deliver

Getting started and delivery

Brand Assets

Collecting your logo, guidelines, and existing creative for reference to ensure brand consistency.

Stakeholders

Identifying who's involved in review and approval to streamline the feedback loop.

Rights & Permissions

Confirming usage rights and any necessary consents upfront to protect your brand.

Approval SLAs

Agreeing on how fast reviews and feedback will happen to maintain production momentum.

First Project Roadmap

A clear, milestone-driven timeline for your first deliverable and campaign launch.

Feedback Windows

A defined period for review and feedback on each round to maintain production velocity.

Version Control

Every revision clearly labeled and tracked so nothing gets lost and the latest version is always accessible.

Revision Policy

A clear number of included revision rounds per project, with any additional disputes handled case by case.

Final Formats

Assets delivered in every aspect ratio, file format, and technical spec your campaign requires.

Archive

Delivered projects kept securely accessible for future reference and repurposing.

Human oversight, every step

A Creative Director reviews every project for brand safety, legal compliance, and quality.

AI Creative Pipeline

Take a deeper technical look at our internal creative engine.