AI & Intellectual Property
Ownership of Delivered Assets
The final delivered creative is generally owned by the client for the purposes set out in the relevant project agreement. Final rights, licensing, and ownership terms are governed by the signed engagement terms between the parties.
Final terms are defined in the applicable service agreement.
Our Use of AI Tools
We use AI tools to accelerate ideation, production, and iteration while keeping human review and creative direction at the center of the work. We do not treat AI as a substitute for client strategy or brand judgment.
Third-Party Rights
Our review process is designed to reduce intellectual-property risk and identify potential third-party rights concerns before delivery.
While these policies represent our standard approach, specific Intellectual Property terms and legal protections are clearly set out in each client's individual service agreement.
Responsible AI Principles
The principles and ethical guardrails that guide how we use AI to build the future of creative production.
Consent for Likeness & Voice
We strictly adhere to ethical standards regarding synthetic media. Any use of a real person's likeness or voice in our production pipeline requires explicit, documented authorization and proper licensing.
No Deceptive Impersonation
We do not produce content designed to deceive audiences. Our AI generated assets are intended for creative expression and brand storytelling, not for misleading impersonation without proper disclosure where appropriate.
Human Review
AI is an accelerator, not an autopilot. Every asset produced by Articog undergoes a thorough manual review by our creative team to ensure brand integrity, quality standards, and ethical compliance before final delivery.
Escalation & Governance
We maintain clear internal governance for AI production. A defined escalation process exists for flagging and resolving any content concerns, ensuring that all work meets our high bars for responsibility and quality.
Commitment to Transparency
Our approach to AI is built on the foundation of trust. We work closely with brand legal and creative teams to ensure every project aligns with both industry standards and company-specific values.